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Citizen Engagement

India social media strategy “ready by end 2011”

By Xinghui Guo | 27 September 2011

The social media draft the Department of IT (DIT) is preparing is expected to be ready by end of 2011, said Vineeta Dixit, Principal Consultant, National e-Governance, Ministry of Communications and IT.

The project is currently seeking feedback from stakeholders—like government departments and ministries, citizens, legal experts, technology service providers, civil society, platform developers and creators—through a multi-pronged approach, said Dixit.

Face-to-face meetings have been held with various stakeholders, draft documents have been shared electronically and the draft is now on DIT’s web site seeking public opinion.

When asked for the possible uses of social media for the India government, Dixit said: “Social Media can be leveraged by the government for various purposes including seeking feedback from citizens on policies—whether existing or proposed—re-pronouncement of public policy, feedback on services rendered, issue based interactions, generating awareness about various programmes and policies et cetera.”

In fact, various departments and ministries of government of India as well as various state governments and local bodies have been using the social media platforms in recent past and the response to such usage has been encouraging and appreciated by public at large, said Dixit.

India’s Census and India Post are now on both Facebook and Twitter, with Census garnering 20,000 fans and the India Post with 7000 followers on Twitter.

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